Our Story

Adding Green Touch
to Your Life

Every meaningful journey begins with a simple belief. Ours began with a deep concern — that in the race of urban growth, we were slowly losing our connection with nature.

1993

Legacy since

2017

Vrukshavalli founded

10,000+

Happy customers

35k+

Online community

What started as a shared love for plants during Madhuri's B.Tech in Agricultural Engineering and Pratik's B.Sc in Horticulture soon turned into a life mission. Leaving behind a well-settled corporate job, Madhuri chose to follow her heart and joined Pratik in the family nursery business at Ratnagiri — combining technical knowledge with hands-on passion.

In 2017, they started Vrukshavalli, the first-of-its-kind plant boutique in the entire Konkan region, specially created for urban plant lovers who wanted to experience gardening in simple and modern ways.

Today, with a thriving online community of 35k+ followers and 10,000+ happy customers across India, Vrukshavalli continues to grow —

“Adding green touch to your life.”

Recognition

🏆 Award & Achievement

A milestone that reflects years of passion, hard work, and a bold vision for green entrepreneurship.

Maharashtra Start Up Yatra 2022 Award
🏆
Maharashtra Start Up Yatra 2022

Best Start-Up Award

State Level Winner

Out of thousands of start-ups across Maharashtra, Vrukshavalli was recognised as the State Level Best Start-Up at the prestigious Maharashtra Start Up Yatra — a testament to the impact we've been creating in the agri-green sector.

Agriculture & HorticultureState Level2022
Roots That Go Back

🌱 A Legacy Born in 1993

The story of Vrukshavalli is deeply rooted in experience and legacy. Pratik, a horticulture graduate, grew up in the world of plants. His family nursery, established in 1993, nurtured not just saplings but also a lifelong understanding of soil, seasons, and sustainable growing.

For Pratik, plants were never just products — they were living relationships.

Madhuri, an agricultural engineer and post-graduate, gave up her high-paying corporate job in Mumbai and joined Pratik in this journey. She saw a growing gap in urban India — people wanted plants, but lacked the right guidance, systems, and confidence to grow them successfully.

Together, they decided not just to continue the legacy… but to take it forward with a larger purpose.

And that is how they founded Vrukshavalli in 2017. 🌿

1993

Family Nursery Founded

Pratik's family establishes a nursery in Ratnagiri — planting seeds of a lifelong legacy.

2010s

Education & Expertise

Pratik (B.Sc Horticulture) and Madhuri (B.Tech Agricultural Engineering) sharpen their craft and vision.

2017

Vrukshavalli is Born

Konkan's first plant boutique opens — a modern destination for urban plant lovers.

Today

A Nation-Wide Movement

10,000+ customers and 35k+ community members growing stronger every day.

From Passion to Purpose

🌍 Small Seeds, Large Impact

The Early Days

There were challenges — limited resources, unpredictable climates, failed trials, and the constant effort of educating people about the importance of plants in modern living.

Fuelled by Belief

But every thriving garden and every happy customer strengthened their conviction. For Madhuri and Pratik, this was never just about selling plants.

A Deeper Mission

It was — and continues to be — a mission to rebuild the human–nature connection and inspire every Indian home to grow something of their own.

What Drives Us

🌿 Our Purpose — Simple, Yet Powerful

At Vrukshavalli, we believe that nature is not a luxury — it is a necessity.

Bring nature back into people's daily lives

Empower families to grow their own food

Create beautiful, sustainable green spaces

Generate meaningful rural employment

Inspire environmentally responsible living

Contribute toward a healthier planet for future generations

Every plant we grow and every landscape we design is a step toward this vision.

Rooted in Strong Values

🤝 What We Stand For

Sustainability First

We promote eco-friendly gardening practices, water-wise landscaping, and long-term green solutions that respect the earth.

Rural Employment & Empowerment

Creating green livelihoods in rural areas — especially for women — is at the heart of our growth story.

Grow Your Own Movement

We actively guide people to grow their own vegetables, fruits, and herbs — because food grown with your own hands carries unmatched satisfaction.

Education & Awareness

Through workshops, trainings, and digital initiatives, we simplify gardening for beginners and inspire more people to start their green journey with confidence.

The Road Ahead

🌳 A Bold & Beautiful Dream

We know the journey is long. But every balcony garden, every vertical green wall, every seed ball, and every smiling customer tells us — we are moving in the right direction.

Our Dream

  • To see every home connected to nature
  • Every child understanding the value of plants
  • Every city breathing a little easier

Because the future we leave behind depends on the seeds we plant today.

Vrukshavalli

Adding green touch to your life. 🌿

Thank you for being part of this green journey. Every plant you bring home is a step toward a healthier world — for you, your family, and the planet.